Guides
Plain-English help for community groups, artists and small businesses: getting started, getting found and looking after your website.
Selling online · 6 min read
How a B&B or Holiday Stay Can Get More Direct Bookings
Booking sites bring guests, but they take a cut of every stay. Here's how a clear, fast website helps more guests book with you directly.
Selling online · 6 min read
What a Winery or Cellar Door Website Needs
Opening hours, tastings, events, wine to buy and a wine club. A practical guide to a winery website that turns visitors into regulars.
Getting found · 6 min read
A Café or Restaurant Website That Brings People In
Hungry people want three things fast: what's on the menu, whether you're open, and how to get there. Here's how to make your café website answer all three.
Getting found · 5 min read
What a Tradie Website Needs to Win More Jobs
Word of mouth gets you the call, but your website often decides whether they actually ring. Here's what a tradie website needs to turn a quick look into a job.
Getting started · 5 min read
A Website for Health and Wellbeing Practices: Calm, Clear and Easy to Book
People looking for a practitioner are often anxious, in pain or unsure. Here's how a calm, clear website helps them choose you and book with confidence.
Getting started · 2 min read
How to Get a Website for Your Community Group or Charity on a Small Budget
A good website for a community group doesn't need a big budget. Here's what you actually need, what you can skip, and where the money is best spent.
Selling online · 2 min read
Website Checklist for Artists and Makers Selling Online
Your work deserves to be seen properly. A practical checklist for artists and makers who want a website that shows their work well and makes buying easy.
Looking after your site · 2 min read
How We Rescued a Lost Domain Name and Website Within a Few Days (Robbie's Story)
When a domain name and website go missing, it can feel like your business has vanished. Here's how a rescue works, and how to make sure it never happens to you.
For community groups · 2 min read
Free Tools Every Not-for-Profit Should Use
Registered charities can get a surprising amount of software free or heavily discounted, from Google and Canva to website security. Here's where to start.
Getting found · 2 min read
Should Your Small Business Be on Instagram, Facebook or Both?
You don't need to be everywhere. Here's how to choose the right platform for your business, and how to keep it going without it taking over your week.
Looking after your site · 2 min read
How Barbara's Website Got Faster and Easier to Look After
Textile artist Barbara Pritchard's website moved off traditional WordPress hosting onto a fast modern setup. It looks the same, loads faster and needs far less upkeep.
Getting started · 2 min read
Accessible Websites: Why It Matters, and Five Easy Wins
About one in five Australians has a disability. An accessible website lets everyone use it, and it's better for search engines too. Start with these five fixes.
Getting found · 2 min read
Blue Mountains Small Business Guide: Getting Found on Google Maps
When someone searches "café near me" or "plumber Katoomba", Google Maps decides who they see first. Here's how to make sure it's you, step by step and free.
Getting found · 3 min read
Help Google Understand Your Website: Start With How It's Organised
Good SEO starts with how your pages are organised, long before you write a blog post. Here's why, in plain English.
Getting found · 4 min read
Looking the Same Everywhere: Why Your Online Brand Matters
Your website, Facebook page, emails and Google listing should all look and sound like you. Here's why that builds trust.
Looking after your site · 3 min read
What Does Web Hosting Actually Do?
Hosting is where your website lives. Here's why it affects your site's speed, safety and the help you get when things go wrong.
Looking after your site · 2 min read
Why Your Website Needs Looking After, Not Just Launching
Launching a website is only the start. Here's what regular care, including backups, saves you from.
Getting started · 2 min read
What Makes a Website Feel Easy to Use?
Some websites just feel right. Here's what they do differently, and how to make yours feel the same.
Getting found · 2 min read
Why Social Media Still Matters for Small Businesses
How social media helps people find, trust and remember your business, and how to use it without it taking over.
Looking after your site · 2 min read
What Happens If Nobody Updates Your Website?
Websites need regular care to stay safe, fast and working. Here's what maintenance involves, and what happens without it.
Getting started · 2 min read
Why Visitors Leave Your Website, and How to Make Them Stay
If people can't find what they need quickly, they leave. The basics of a website that's easy to use.
Getting started · 3 min read
What to Write on Your Website (and What to Leave Out)
Your words do most of the selling. How to write website content that's clear, useful and sounds like you.
Getting started · 2 min read
How a Website Gets Built: A Short, Jargon-Free Guide
What actually happens between "I need a website" and launch day, explained without the jargon.
Getting started · 2 min read
Good Web Design in Plain English: The Basics That Matter
Your website is often the first impression people get. The design basics that make it clear, trustworthy and easy to use.